100,000 VIEWS ON YOUR PROPERTY VIDEO OR YOU DON'T PAY A THING
STEP 1: MEET WITH US (YOUR GUIDES)
Most sellers have a ton of questions running through their heads as they look ahead towards the selling process…
- How much is my home worth?
- What’re the costs associated with selling?
- What do I ACTUALLY need to do to prep my property?
- What’s the market like?
- How do I pick a real estate agent?
- How do I make sure I don’t get screwed?
- I don’t know what I don’t know!!
No sweat, that’s exactly what we’re here for.
We’ll talk through every question, concern, or thought that’s dancing through your head, so you can make the absolute best decisions possible.
STEP 2: IDENTIFY YOUR GOALS
When selling your property, starting with the end in mind is super important. What does “success” look like to you?
- Is it as much money as possible?
- As easy as possible?
- As quick as possible?
- What terms would be a make or break for you?
- Or maybe, it’s a fun combo of all of these?
On top of all that, what do you plan on doing once your property has sold? (Second and third order effects are just as important when sketching out our game plan and advising you throughout the process.)
Selling is personal. Which is why we customize our strategy specifically to your situation and long-term vision…. our goal is to help you hit yours.
STEP 3: DECIDE ON A PRICE
Pricing is an art and a science, y’all.
When pricing, we’ll consider your goals, all the details & features of your property, current market conditions, comparable sales, active competition, time of year, projected local developments, proximity to schools & amenities, etc… all the things!
And with that, we’ll balance the pitfalls that come with both under-AND-over pricing. The key is to price correctly out the gate, when buyer interest is at its peak. (Nothing says desperate to a buyer quite like high number of ‘days on market’ + tons of price drops.)
A quick note on Zillow, since you might be wondering if its accurate: ask yourself, “When was the last time Zillow walked my house? Would I trust someone I met online, who’s never seen my property, to give me a 100% accurate valuation?” We wouldn’t either.
STEP 4: PREPARE YOUR PROPERTY
This is the stage most sellers want to skip… and the one that will cost them they most money if they do. Just a little time and attention up front will increase the bottom line by thousands.
After years of working with buyers, we know exactly how they think and what items will give you the best bang for your buck. We do a detailed walkthrough and create a room-by-room checklist for you, focused in the following areas:
- Repairs
- Touch-ups
- Depersonalize
- Staging
- Cleaning
Of course we also have a list of pre-screened vendors, ready to roll. No stone left unturned!
STEP 5: MAX MARKETING
Now that your property is prepped, it’s time to snap a few phone pics, throw them on the MLS, then kick back and wait for a buyer to come, right? Not a chance.
We’re nothing like the reputation our industry has earned. We’re proactive and do whatever it takes to FIND a buyer ready to pay your price or more.
How? Our “Max Marketing” plan, which begins before your property even hits the MLS:
- Professional photography
- Videography
- Drone imagery
- Floor plans & measurements
- Social media (100k views, guaranteed)
- Paid/targeted online ads
STEP 6: LIST THAT BAD BOY
When your property hits the market, the demand is already through the roof thanks to our “Max Marketing.”
We’ve been pre-scheduling private tours with interested buyers, and prefer to show them personally whenever possible since we know it inside & out, and can showcase it better than any buyers agent.
This is also when our outreach begins. Think of us as Talent Agents, hustling to ensure our star (your property) is front and center for all opportunities — we’re out there making it happen.
Showings? Feedback? Strategy?
We’re on top of it all, providing you with clear and consistent communication throughout.
STEP 7: OFFERS
Congratulations, you’ve got an offer (or several)!!!
Now, it’s time to analyze. The highest offer isn’t always the best, so we assess all factors for the full picture:
- Cash / financing type
- Earnest money
- Contingencies
- Inspection period
- Closing timeline
- Seller concessions
- Additional terms, etc
We’ll also discuss any Red Flags we detected from the buyer or buyers agent, and give you an updated Net Proceeds sheet to show exactly what you’ll take home at closing.
Once you have all the info needed for an informed decision, you’ll deny, counter or accept the offer, and we’ll proceed from there.
STEP 8: NEGOTIATIONS
We’re “Under Contract” once both parties have come to terms and signed the purchase agreement. Woo!!! 🎉
At this point, the buyer jumps into action, scheduling any inspections they’d like completed, such as a general home inspection, pest inspection, radon inspection, specialty inspection(s), survey, contractor walkthroughs, etc. Once they’ve received the results, they’ll send us a list of requested repairs.
Before we respond, we gather intel: connect with the inspector(s), consult with general contractors, and feel out the buyers agent for what’s truly a priority. Then, we’ll collect itemized quotes, develop our own recommendations and present all the information to you so you can make the best possible decision.
During this time, the buyer’s lender has coordinated for an appraisal, which is a third-party report assessing the home’s fair market value. The results are super important, as the lender won’t finance more than the home’s worth and, on occasion, requires repairs to be completed prior to lending the buyer any money.
We’re here to fight for you tooth & nail throughout this entire period. We know how it feels to be in your shoes, and treat every penny as if it were our own.
STEP 9: FINAL DETAILS
With the big stuff behind us, it’s time to handle the final details.
What’s that look like? We have a checklist for you (of course), but here are the basics:
- Pack
- Move
- Utilities (water, electric, gas, internet)
- Services (lawn care, pest control, home security)
- Forwarding address updated with Post Office
- Mailing address updated with banks / credit cards
- Consult with your CPA or legal advisor for tax planning purposes
- Confirm whether you’ll be local for closing, or if you’ll need a “mail away”
Meanwhile, we’re behind-the-scenes, making it happen: ensuring all contractual agreements are fulfilled, that the lender & buyer are on track, and the attorney is preparing the closing paperwork, title transfer, and deed transfer.
STEP 10: CLOSING!
Within 48 hours of our scheduled closing, the buyer will do their “final walkthrough,” to verify the condition of the property.
Around this same time, the attorney will provide the Settlement Statement for everyones review. This is the itemized document showing every penny in the transaction.
Up next, it’s closing time! All parties meet at the closing attorney’s office to sign paperwork, exchange keys and big smiles because we made it!
The attorney will have the proceeds ready for you within 48 hours following our closing appointment, and will provide you a copy of all documents for your files. Keep these for tax season.
CONGRATULATIONS, you’ve sold your property!
